In our second iteration for Blue Ox’s Thursday Tracking Tips, we show users how they can use Google Tag Manager (GTM) to track mobile only clicks or button clicks on their site as events and conversions in Google Analytics 4 (GA4).

Do you have a phone call button or another button that only shows up on mobile that you are wanting to track in GA4? It can be hard to do since GTM defaults to a desktop experience, however, in this quick video I show you how you can use GTM and Developer Tools in order to track those mobile only engagements on your site to evaluate performance and optimize your accounts.

Again, let us know if you are a Small Business with a particular tracking problem or something that you have been wanting to track on your site and we will address it in a future video.