Blue Ox Digital's Mission Statement:
To create and execute custom digital marketing strategies to help businesses achieve their overarching goals.
Why Blue Ox Digital?
The Folklore says, Paul Bunyan alongside his blue ox, Babe, worked as a logger during the Industrial Revolution. Paul could fell a dozen trees with one swing of the ax & Babe had the strength of ten horses. Together they made the best logging duo there was. Paul & Babe competed with the machine-powered saws and trains head-to-head and won thus becoming a widely recognized symbol for Man vs Machine.
As Google and the rest of the ad platforms continue to push the complete automation of their ad accounts, we find that their machine learning alone has yet to surpass the performance of an account managed by an experienced human strategist. We aim to be like Paul, and his trusty blue ox, and take on this push for automation head-to-head because we believe that this is in the best interest of our clients. This does not mean that we refuse to use automation in our accounts but rather that we will use it in tandem with our more manual elements and only where we think it will add value to our clients' ad accounts.
ABOUT BLUE OX DIGITAL
Blue Ox Digital is a digital marketing and paid search agency based in Denver, Colorado that specializes in PPC for eCommerce and tracking for lead generation businesses.
After years of working at a top eCommerce agency, as well as spending time in-house at a local car dealership, Shaun Elley saw two things happening in the digital marketing world that concerned him and led him to establish Blue Ox to address these issues below.
First, a gap between a company's overall business goals and its stated digital marketing goals. Paid search efforts and strategies should be working towards the business's overall targets and as these goals change the strategies and tactics in the account should change as well. Strategies for aggressive growth are going to look very different than strategies for branding or strategies for increased profitability. This is why we start every audit by first trying to understand your overarching business objectives and build a digital marketing strategy to help achieve those goals.
Second, as noted by the name, a push towards automation and away from strategy driven by data. While automation can be good if used correctly as part of an overarching strategy, there are too many accounts where businesses are paying monthly agency fees only to have the agency automate the whole account and completely remove the human aspect from the account. The other concern with overly automated accounts is the data going in needs to be clear and optimized before entering the account. This means that if your account is using a target CPA strategy where for example, phone calls and lead forms are being counted as conversions, the algorithm will not take into account different conversion priorities you might have. Rather it will simply drive as many conversions as possible at your target CPA.
He founded Blue Ox to be a data-driven agency that works with clients by learning their business, helping to set attainable digital marketing goals that align with the overarching business objectives, customizing a hands-on approach, and, of course, driving results.
BLUE OX CULTURE
Blue Ox Digital prides itself on its amazing work culture and values. We are committed to, HELPING OUR COMMUNITY (not just in digital marketing) by giving back in the Denver area. As a team, we spend the last Friday of every month volunteering at local non-profits. In 2022, we volunteered 90 hours at local charities including the Denver Rescue Mission, Meals on Wheels, Edwards Foundation for Rescued Animals, Showers for All, Project Worthmore, and more. We have also organized food drives for local charities and adopted a local school to provide Christmas presents for children from lower-income families. We are fortunate to be able to use some of our skills, time, and privilege to help others in our community.
Blue Ox Digital believes that a company is at its best when employees are HAPPY, HEALTHY, AND ENGAGED. This is why we prioritize employee satisfaction and wellness by offering unlimited PTO (that employees are encouraged and sometimes required to take advantage of), profit sharing, a personal wellness benefit (used on massages, therapy, the gym, yoga, etc.), an office filled with music, ping pong, and snacks, and the flexibility to work remotely to enjoy a long Eurotrip or quality time with family.
Here at Blue Ox Digital, we believe a work-life balance is important which is why we don't expect employees to work on the weekends or after office hours. We also have weekly check-ins with employees to ensure the work load is balanced and any work or life issues are handled.
Check Out Our Volunteering Experiences!
Blue Ox Digital's Core Values:
- Honesty
- Approaching every issue, situation, and/or mistake from a place of accountability and transparency.
- Community
- Serving all communities: Our local Blue Ox community, the digital marketing community and the Colorado Community. We strive to give just as much or more than we take.
- Balance
- Creating a healthy environment where employees do not feel overworked and are encouraged to maintain a strong work/life balance.
- Adaptability
- Constantly learning & innovating the way we do things. We pride ourselves on being a forward thinking company that continues to evolve while staying true to our values.