In our first video for Blue Ox’s Thursday Tracking Tips, we show users how they can use Google Tag Manager (GTM) to track link clicks or button clicks on their site as events and conversions in Google Analytics 4 (GA4).

All you need is a GTM container installed on your website. A GA4 property either hardcoded on the site or added to the site through GTM and a button or link on your site that you want to track. The button should be something meaningful to your site that shows an important action was taken on your site.

We hope to be making many more of these videos to help Small Businesses with their analytics and tracking needs, so if you have a particular problem or something that you have been wanting to track on your site let us know and we can try to address it in a future video.